Recommended Articles

This section contains references of articles that I have read and that I consider relevant in neuromarketing research. Please note that the list is not updated.

2012

• Plassmann H, Ramsoy T Z, Milosavljevic M (2012) Branding the brain: A critical review and outlook. Journal of Consumer Psychology in press
• Schneider T and Woolgar S (2012) Technologies of ironic revelation: enacting consumers in neuromarkets. Consumption Markets & Culture 1-21

2011

• Jones W J, Childers T L, Jiang Y (2011) The shopping brain: Math anxiety modulates brain responses to buying decisions. Biological Psychology
• Kenning P and Linzmajer M (2011) Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy. Journal of Consumer Protection and Food Safety 6:111-125
• Levy I, Lazzaro S, Rutledge R B, Glimcher P W (2011) Choice from Non-Choice: Predicting Consumer Preferences from Blood Oxygenation Level-Dependent Signals Obtained during Passive Viewing. The Journal of Neuroscience 31(1):118-125
• Morin C (2011) Neuromarketing: The New Science of Consumer Behavior. Symposium: Consumer Culture in Global Perspective 48:131-135
• Neto J C, Filipe J A, Ramalheiro B (2011) Neuromarketing: Consumers and the Anchoring Effect. International Journal of Latest Trends in Finance & Economic Sciences 1(4):183-189
• O’Connel B, Walden S, Pohlmann A (2011) Marketing and Neuroscience. What Drives Customer Decisions? American Marketing Association White Paper
• Plassmann H, Ramsøy T Z, Milosavljevic M (2011) Faculty and Research Working Paper: Branding the Brain – A Critical Review. INSEAD The Business School of the World 2011/15/MKT
• Reimann M, Schilke O, Weber B, Neuhaus C, Zaichkowsky J (2011) Functional Magnetic Resonance Imaging in Consumer Research: A Review and Application. Psychology and Marketing 28 (6): 608-637
• Touhami Z O, Benlafkih L, Jiddane M, Cherrah Y, Malki H O, Benomar A (2011) Neuromarketing: Where marketing and neuroscience meet. African Journal of Business Management 5(5): 1528-1532
• Vecchiato  G, Astolfi L, De Vico Fallani F, Toppi J, Aloise F, Bez F, Wei D, Kong W, Dai J, Cincotti F, Mattia D, Babiloni F (2011) On the use of EEG or MEG brain imaging tools in neuromarketing research. Computational Intelligence and Neuroscience 2011
• Vecchiato  G, Toppi J, Astolfi L, De Vico Fallani F, Cincotti F, Mattia D, Bez F, Babiloni F (2011) Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisments. Medical and Biological Engineering and Computing 49:579-583

2010

• Ariely D and Berns G (2010) Neuromarketing: the hope and hype of neuroimaging in business. Nature Reviews Neuroscience 11(4): 284-292
• Hubert M (2010) Does neuroeconomics give a new impetus to economic and consumer research? Journal of Economic Psychology 31: 812-817
• Illes J, Moser M A, McCormick J B, Racine E, Blakesiee S, Caplan A, Hayden E C, Ingram J, Lohwater T, McKnight P, Nichoison C, Phillips A, Sauvé K D, Snell E, Weiss S (2010) Neurotalk: improving the communication of neuroscience research. Nature Reviews 11:61-69
• Jarcho J M, Berkman E T, Lieberman M D (2010) The Neural Basis of Rationalization: Cognitive Dissonance Reduction During Decision-Making. Social Cognitive and Affective Neuroscience Advance Access pp. 1-8
• Ohme R, Reykowska D, Wiener D, Chormanska A (2010) Application of frontal EEG asymmetry to advertising research. Journal of Economic Psychology 31: 785-793
• Reimann M, Zaichkowsky J, Neuhaus C, Bender T, Weber B (2010) Aestetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology 20: 431-441
• Riedl R, Hubert M, Kenning P (2010) Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers. MIS Quarterly 32(2): 1-32
• Vecchiato  G, De Vico Fallani F, Astolfi L, Toppi J, Cincotti F, Mattia D, Salinari S, Babiloni F (2010) The issues of multiple univariate comparisons in the context of neuroelectric brain mapping: An application in a neuromarketing experiment. Journal of Neuroscience Methods 191: 283-289

2009

• Falk E B, Rameson L, Berkman E T, Liao B, Kang Y, Inagaki T K, Lieberman M D (2009) The Neural Correlates of Persuasion: A Common Network across Cultures and Media. Journal of Cognitive Neuroscience 22(11): 2447-2459
• Glimcher P W, Camerer C F, Fehr E, Poldrack R A (2009) Introduction: A Brief History of Neuroeconomics, Neuroeconomics: Decision Making and the Brain pp. 1-11
• Hubert M, Sommer J, Kenning P (2009) Consumer Neuroscience – the effect of retail brands on the perception of product packaging. Marketing Revue St Gallen 4:28-33
• Kenning P, Deppe M, Schwindt M, Kugel H, Plassman H (2009) The good the bad and the forgotten – an fMRI study on ad liking and ad memory. Advances in Consumer Research 36:4
• Lee N, Senior C, Butler M, Fuchs R (2009) The feasibility of neuroimaging methods in marketing research. Nature Proceedings hdl.handle.net/10101/npre.2009.2836.1: Posted 20 Jan 2009
• Morris J D, Klahr N J, Shen F, Villegas J, Wright P, He G, Liu Y (2009) Mapping a Multidimendional Emotion in Response to Television Commercials. Human Brain Mapping 30:789-796
• Ohme R, Reykowska D, Wiener D, Chormanska A (2009) Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures. Journal of Neuroscience, Psychology and Economics 2(1): 21-31

2008

• Butler M J R (2008) Neuromarketing and the perception of knowledge. Journal of Consumer Behaviour 7: 415-419
• Foxall G R (2008) Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy. Journal of Consumer Behaviour 7: 368-396
• Fugate D L (2008) Marketing services more effectively with neuromarketing research: a look into the future. Journal of Services Marketing 22(2): 170-173
• Gakhal B, Senior C (2008) Examining the influence of fame in the presence of beauty: an eletrodermal ‘neuromarketing’ study. Journal of Consumer Behaviour 7: 331-341
• Garcia J Saad G (2008) Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior. Journal of Consumer Behaviour 7: 397-414
• Hubert M and Kenning P (2008) A current overview of consumer neuroscience. Journal of Consumer Behaviour 7: 272-292
• Knutson B and Greer S M (2008) Anticipatory affect: neural correlates and consequences for choice. Psilosophical Transactions of the Royal Society B 363: 3771-3786
• Koenigs M and Tranel D (2008) Prefrontal cortex damage abolishes brand-cued changes in cola preference. Social Cognitive and Affective Neuroscience 3:1-6
• Levy N (2008) Introducing Neuroethics. Neuroethics 1:1-8
• Murphy E R, Illes J, Reiner P B (2008) Neuroethics of neuromarketing. Journal of Consumer Behaviour 7: 293-302
• Perrachione T K and Perrachione J R (2008) Brains and Brands: Developing mutually informative research in neuroscience and marketing Journal of Consumer Behaviour 7: 303-318
• Plassman H, O’Doherty J, Shiv B, Rangel A (2008) Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America 105: 1050-1054
• Poldrack R A, Fletcher P C, Henson R N, Worsley K J, Brett M, Nichols T E (2008) Guidelines for reporting an fMRI study. NeuroImage 40: 409-414
• Stoll M, Baecke S, Kenning P (2008) What they see is what they get? An fMRI-study on neural correlates of attractive packaging. Journal of Consumer Behaviour 7: 342-359
• Wang Y J, Minor M S (2008) Validity, Reliability and Applicability of Psychophysiolgical Techniques in Marketing Research. Psychology & Marketing 25(2): 197-232

2007

• Cleeremans A and David E (2007) Dans le cerveau d’Homer Simpson: La psychologie économique à l’heure du neuromarketing. Psychologie du travail et des organisations 13(4): 53-76
• Fugate D L (2007) Neuromarketing: A layman’s look at neuroscience. Journal of Consumer Marketing 24(7): 385-394
• Kenning P, Plassman H, Kugel H, Schwindt W, Pieper A, Deppe M (2007) Neural correlates of attractive ads. Koschnik WJ (ed) Focus-Jahrbuch, Schwerpunkt: Neuroökonomie, Neuromarketing, Neuromarktforschung, FOCUS Magazin Verlag, Munich, pp 287–298
• Kenning P, Plassman H, Ahlert D, (2007), Applications of functional magnetic resonance imaging for market research. Qualitative Market Research: An International Journal 10(2): 135-152
• Knutson B and Bossaerts P (2007) Neural antecedents of financial decisions. Journal of Neuroscience 27: 8174-8177
• Knutson B, Rick S, Wimmer G E, Prelec D, Loewenstein G (2007) Neural Predictors of Purchases. Neuron 53: 147-156
• Knutson B and Wimmer G E (2007) Splitting the difference: How does the brain code reward episodes? Annals of New York Academy of Sciences 1104: 54-69
• Lee N, Broderick A, Chamberlain L (2007) What is ‘neuromarketing’? A discussion agenda for future research. International Journal of Psychophysiology 63: 199-204
• Plassman H, Kenning P, Alhert D (2007) Why companies should make their customers happy: the neural correlates of customer loyalty. Advances in Consumer Research 34:1-5
• Plassman H, O’Doherty J, Rangel A (2007) Orbitofrontal cortex encodes willingness to pay in everyday economic transactions. The Journal of Neuroscience 27(37): 9984-9988
• Yoon C, Gutchess A H, Feinberg F, Polk T A (2006) A functional magnetic resonance imaging study of neural dissociations between brand and person judgements. Journal of Consumer Research 33: 31-40

2006

• Camerer C F (2006) Neuroeconomics: Using neuroscience to make economic predictions. Hahn Lecture, Royal Economic Society, Nottingham, UK
• Droulers O and Roullet B (2006) Neuromarketing: Cadre theoretique et perspectives. Actes du XXII Congrès AFM 2006
• Illes J and Bird S J (2006) Neuroethics: a modern context for ethics in neuroscience. Trends in Neurosciences 29(9): 511-517
• Poldrack R A (2006) Can ognitive processes be inferred from neuroimaging data? Trends in Cognitive Sciences 10(2): 59-63
• Racine E, Ilan-Bar O, Illes J (2006) Brain imaging. A decade of coverage in the print media. Science Communication 28(1): 12-143
• Rolls E T (2006) Brain mechanisms of emotion and decision-making. Elsevier International Congress Series 1291: 3-13
• Roskies A (2006) Neuroscientific challenges to free will and responsibility. Trends in Cognitive Sciences 10(9): 419-421
• Sanfey A G, Loewenstein G, McClure S M, Cohen J D (2006) Neuroeconomics: cross-currents in research on decision-making. Trends in Cognitive Sciences 10(3): 108-116

2005

• Deppe M, Schwindt W, Kugel H, Plassmann H, Kenning P (2005) Nonlinear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision making. Journal of Neuroimaging 15: 171-182
• Kenning P and Plassman H (2005) NeuroEconomics: An overview from an economic perspective. Brain Research Bulletin 67: 343-354
• Knutson B, Taylor J, Kaufman M, Peterson R, Glover G (2005) Distributed neural representation of expected value. Journal of Neuroscience 25 (19): 4806-4812
• Peterson R L (2005) The neuroscience of investing: fMRI of the reward system. Brain Research Bulletin 67: 391-397
• Racine E, Ilan-Bar O, Illes J (2005) fMRI in the public eye. Nature Reviews Neuroscience 6(2): 159-164
• Savoy R L (2005) Experimental design in brain activation MRI: Cautionary tales. Brain Research Bulletin 67: 361-367

2004

• Ambler T, Braeutigam S, Stins J, Rose S, Swithenby S (2004) Salience and choice: Neural correlates of shopping decisions. Psychology & Marketing 21(4): 247-261
• Bechara A (2004) The role of emotion in decision-making: Evidence from neurological patients with orbitofrontal damage. Brain and Cognition 55: 30-40
• Calvert G A and Thesen T (2004) Multisensory integration: methodological approaches and emerging principles in the human brain. Journal of Psychology Paris 98: 191-205
• McClure S M, Li J, Tomlin D, Cypert K R, Montague L M, Montague P R (2004) Neural correlates of behavioral preference for culturally familiar drinks. Neuron 44: 379-387
• O’Doherty J P (2004) Reward representations and reward-related learning in the human brain: insights from neuroimaging. Current opinion in Neurobiology 14: 769-776

2002

• Roskies A (2002) Neuroethics for the new millenium. Neuron 35: 21-23

2001

• Aharon I, Etcoff N, Ariely D, Chabris C F, O’Connor E, Breiter  H C (2001) Beautiful faces have variable reward value: fMRI and behavioral evidence. Neuron 32: 537-551

2000

• Ambler T, Ioannides A, Rose S (2000) Brands on the brain: Neuro-images of advertising. Business Strategy Review 11(3): 17-30