Neuromarketing: The First Years
This timeline (Neuromarketing: The First Years) is a project by members of the NESSHI initiative. NESSHI is a 3 year, € 1.2 million Open Research Area (ORA) project supported by [...]
Prof. Dr. Ale Smidts: The Future of Neuromarketing
The first Neuromarketing World Forum 2012 (Amsterdam) gathered around 100 people interested in neuromarketing from an academic or business point of view, from top neuroscientific researchers to commercial parties that [...]
Christophe Morin: Etică în Neuromarketing
Primul Forum Mondial de Neuromarketing (2012, Amsterdam) a reunit aproximativ 100 de persoane interesate de cercetarea de neuromarketing, atât din mediul academic, cât şi din business, de la cercetători de [...]
Emoţiile definesc preferinţele noastre: Ipoteza markerului somatic
Antonio Damasio (Profesor de Neuroştiinţe şi Director al Institutului “Brain and Creativity”, autor al Descartes’ Error: Emotion, Reason, and the Human Brain) defineşte ipoteza markerului somatic ca fiind un mecanism [...]
76% din deciziile de cumpărare sunt luate în incinta magazinului
Un nou studiu (2012 Shopper Engagement Study) realizat de POPAI (The Point of Purchase Advertising International) explorează comportamentul schimbător şi deciziile de cumpărare ale clienţilor de produse alimentare din zilele [...]
Insights from “The Buying Brain: Secrets for Selling to the Subconscious Mind” (Book Review)
Dr. A. K. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with dozens of patents and a blue-chip client [...]
Christophe Morin: Neuromarketing Ethics
The first Neuromarketing World Forum 2012 (Amsterdam) gathered around 100 people interested in neuromarketing from an academic or business point of view, from top neuroscientific researchers to commercial parties that [...]
Emotions Create Our Preferences: The Somatic Marker Hypothesis
Antonio Damasio (Professor of Neuroscience Director, Brain and Creativity Institute, author of Descartes’ Error: Emotion, Reason, and the Human Brain) defines the somatic marker hypothesis as being a mechanism by [...]
Neuromarketing Companies Worldwide
Here’s a list of companies around the world that offer neuromarketing services (in alphabetical order). 1. NEUROMARKETING RESEARCH AMERICA Affectiva USA: Waltham, MA and Santa Clara, CA Technology: biometrics Brand [...]
The 3rd Conference of The National Neuroscience Society of Romania with an international CEERC-IBRO Session
The 3rd Conference of the National Neuroscience Society of Romania with an international CEERC-IBRO Session on the theme “New methods and approaches in neuroscience research” will be held in Bucharest, [...]
